Experience That Shapes How We Advise
Market opportunity through to operational execution.
Metis Advice was founded on the belief that businesses benefit most from advisers who understand not only how to develop a strategy, but what it takes to execute one. Our founders bring complementary international leadership experience spanning commercial strategy, sales and business development, market expansion, manufacturing, procurement, supply chain and operations. Together, this provides Metis with a broad perspective on the challenges facing our clients — from identifying where to grow and understanding a new market to determining how to source, manufacture, operate and deliver profitably. Both founders have spent their careers working across international and emerging markets and understand that successful business decisions require more than theoretical analysis. They require commercial judgement, local understanding, relationships and practical execution. That combination is central to the way Metis works with its clients: Understand the opportunity. Build the strategy. Make it happen.
LESLIE GYERTSON
Co-Founder
Leslie Gyertson is an international C-suite business leader with nearly 30 years of experience across chemicals, manufacturing, commercial and business development, procurement, supply chain and operations. He has held senior executive leadership positions with global organisations including BASF, Sika, Holcim, Enerpac Tool Group and Pearl Polyurethane Systems, working across Europe, the Middle East, Africa, Asia Pacific and the Americas. Throughout his career, Leslie has led complex international operations, global and regional procurement organisations,
supply-chain transformations, manufacturing expansion and commercial development initiatives. His experience spans strategic sourcing, operational excellence, cost and working-capital optimisation, business transformation, market expansion, business development, and the establishment and scaling of manufacturing operations. Having worked at C-suite and board level across large multinational corporations and fast- growing entrepreneurial businesses, Leslie brings a practical, results-oriented perspective to Metis Advice. He combines strategic and commercial thinking with hands-on operating experience and a deep understanding of the challenges businesses face when entering new markets, identifying growth opportunities, building resilient supply chains and improving operational performance. Leslie holds an MBA from the University of North Carolina and a business degree from the University of Ludwigshafen, Germany.
Ahmed Youssef
Co-Founder
Ahmed Youssef is a senior commercial and regional business leader with more than 15 years of experience across the chemicals and polyurethane industries, combining a strong technical background with extensive expertise in sales, business development, market expansion and customer development across Egypt and North Africa. Throughout his career, Ahmed has held technical and commercial roles with leading international chemical companies including Dow and BASF, where he developed deep knowledge of polyurethane markets, applications and customers.
He has built and expanded businesses across the region, developed new sales channels, introduced products into new applications and established long-term relationships with customers and industry partners. Most recently, Ahmed has played a leading role in developing Pearl Polyurethane Systems’ presence in North Africa. After joining the company to lead sales in the region, he helped build its Egyptian business and supported its evolution from market development into an established local operation and manufacturing presence. Ahmed brings to Metis Advice a combination of technical understanding, commercial judgement and first-hand market knowledge. His extensive customer and industry relationships across the region enable him to look beyond published market data and understand the commercial realities, opportunities and decision-makers that shape local markets. Ahmed holds a Bachelor’s degree in Materials Engineering and pursued postgraduate studies in Materials Science and Engineering at Technische Universität Clausthal in Germany.
Ahmed Youssef
Co-Founder
Ahmed Youssef is a senior commercial and regional business leader with more than 15 years of experience across the chemicals and polyurethane industries, combining a strong technical background with extensive expertise in sales, business development, market expansion and customer development across Egypt and North Africa. Throughout his career, Ahmed has held technical and commercial roles with leading international chemical companies including Dow and BASF, where he developed deep knowledge of polyurethane markets, applications and customers. He has built and expanded businesses across the region, developed new sales channels, introduced products into new applications and established long-term relationships with customers and industry partners. Most recently, Ahmed has played a leading role in developing Pearl Polyurethane Systems’ presence in North Africa. After joining the company to lead sales in the region, he helped build its Egyptian business and supported its evolution from market development into an established local operation and manufacturing presence. Ahmed brings to Metis Advice a combination of technical understanding, commercial judgement and first-hand market knowledge. His extensive customer and industry relationships across the region enable him to look beyond published market data and understand the commercial realities, opportunities and decision-makers that shape local markets. Ahmed holds a Bachelor’s degree in Materials Engineering and pursued postgraduate studies in Materials Science and Engineering at Technische Universität Clausthal in Germany.
